Your specific offerings, attributes, and values define your organization. That’s why we take the time to learn about you—who you are, what you do, and why you do it. This helps us develop a visual identity that resonates with your stakeholders and messaging that invites engagement. Our branding and messaging services include audience analysis and identification, competitor research, establishing brand identity and unique messaging, implementing brand guidelines and brand integration, and providing training.
Glow offers thoughtful communications strategies to help you reach your business, organizational, and engagement goals. We develop tailored, comprehensive communications plans that constantly evolve as we work together, learn from stakeholders and communities, and refine our approach. Our strategic communications planning services include audience analysis, stakeholder mapping, tailored messaging, channel and content identification (social media, print media, events), detailed communications plans, execution of targeted outreach, and evaluation and measurement.
Glow creates compelling, relatable, and timely content that aligns with your engagement goals. We break down topics into various formats, such as articles or blog posts, infographics, video clips, and social copy. We maximize audience engagement by providing content in their preferred media. We provide a range of content development services, including overarching content strategy, news and story identification, writing and editing, graphic design, content placement, and metrics reporting.
Glow develops meaningful, high-impact media strategies that amplify your stories, highlight your major achievements, and help you make news when it matters most. We build long-lasting, productive relationships with outlets and reporters, proactively pitch stories, place your spokespersons, develop thought leadership pieces and op-eds, and help you respond thoughtfully and promptly to media inquiries. When it's time to make news, we provide detailed rollout plans, craft press releases for media pickup, prepare key messages and talking points for target audiences, deliver targeted media lists, develop a stakeholder notification plan, prepare spokespersons, think through anticipated questions and answers, create supporting materials, and execute rollout actions.
Glow provides social media planning, strategies, and account management. We implement strategies to grow your reach and deliver timely content, optimized for each platform you use. We thoughtfully respond to content and comments and create an engaged community in your social spaces. We provide account management, planned posts, and a regularly updated social media calendar to take the guesswork out of your social media accounts. We provide regular metrics reporting and analysis to track what's working and identify opportunities for growth.
Glow offers comprehensive website support, beginning with a thorough audit to assess your web presence, keyword integration, search engine optimization, and digital accessibility. We provide a detailed web strategy to enhance user experience and provide content that performs. We map the user journey, develop a web map, develop content and write copy, and help implement changes that improve user experience. We continuously update content, maintain your web presence, and provide regular metrics reporting and analysis.
Glow designs, produces, and manages engaging events that help you reach new audiences or connect with existing ones in innovative ways. We offer end-to-end event planning, place your spokespersons at other existing events, and develop speeches, talking points, and compelling presentations. We have extensive experience managing run of show and logistics for public meetings. We also provide wraparound media engagement, pre-event marketing and promotion, on-site engagement, and post-event amplification.
Glow builds strong relationships with government officials, lawmakers, and advocacy groups through customized communication and engagement strategies that adapt to changing political environments. We assist in managing relationships, building coalitions, monitoring legislative and regulatory updates, creating compelling messaging campaigns, performing targeted outreach, planning stakeholder and community events, and reaching key stakeholders at the national, state, and local levels. We have extensive experience navigating the federal landscape, engaging Congressional stakeholders, and holding productive public meetings and community events.
Glow develops compelling and competitive proposals to help you secure funding. We structure proposals so they are persuasive, to the point, and compliant with funding requests. Our services include proposal management, copywriting and editing, developing graphics and visual accompaniments, performing compliance assessment, and serving on review teams.
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