Reach further. Connect Deeper. Shine brighter.

Glow recognizes that specific offerings, attributes, and values define your organization. That’s why we take the time to learn about you—who you are, what you do, and why you do it. This helps us develop a visual identity that resonates with your stakeholders and messaging that invites engagement. Our branding and messaging services include: 

• Audience analysis and identification
• Competitor research
• Brand identity
• Brand guidelines 
• Brand integration
• Brand voice
• Messaging training

Glow offers thoughtful communications strategies to help you reach your engagement goals. We refine our approach regularly, listening to your needs and learning from stakeholders and communities along the way. Communications plans are living documents that must constantly evolve as we work together and refine our approach. Our strategic communications planning services include:

• Audience analysis
• Messaging development
• Channel and content identification (social media, print media, events)
• Tailored communications plans
• Execution of targeted outreach
• Evaluation and measurement

Glow creates relatable and timely content that aligns with your engagement goals. We break down topics into various formats, such as articles or blog posts, infographics, video clips, and social media copy. We maximize audience engagement by providing content in their preferred media. Our content creation services include:

• Content strategy
• News and story identification
• Writing and editing
• Graphic design
• Content placement
• Metrics reporting

Glow manages and executes announcements that highlight your key milestones and achievements. We craft press releases designed for media pickup, prepare key messages for target audiences, and develop detailed rollout plans. Our announcement services include: 

• Announcement rollout plans
• Press releases and targeted media outreach and placement
• Key messages
• Supporting materials (articles or blogs, infographics, thought leadership pieces)
• Spokesperson preparation
• Anticipated questions and answers 
• Stakeholder notification plan

Glow offers extensive media support, from building long-lasting relationships with reporters to placing stories and spokespersons, and preparing prompt responses to inquiries. We create meaningful, high-impact media strategies that amplify your organization's major achievements and reach your engagement goals. Our media engagement services include: 

• Media reach analysis
• Media engagement strategy
• Media targets and tailored contact lists
• Pitching and spokesperson placement
• Thought leadership pieces, copywriting, and op-ed development
• Responding to and tracking inquiries

Glow develops optimized content and tailored strategies for each platform you use to engage audiences. Sporadic posting can hinder engagement with target audiences, which is why we offer comprehensive social media planning that ensures your accounts are consistently being fed with relevant and relatable posts and timely responses. Our social media engagement services include: 

• Audience analysis and growth plan
• Social media engagement strategy
• Content creation
• Account maintenance and regular audience engagement 
• Social media calendar 
• Social media metrics reporting and analysis

Glow offers comprehensive website support, beginning with a thorough audit to assess your web presence, keyword integration, search engine optimization, and digital accessibility. We then formulate a strategic plan to enhance search engine optimization and develop content that performs. Our website development services include: 

• Audit existing web presence 
• Map user journey 
• Develop web map 
• Develop content and write copy 
• Maintain web presence and continuously update content 
• Manage end-to-end digital experience
• Metrics reporting

Glow designs, produces, and manages engaging events that help your organization reach new audiences or connect with existing ones in innovative ways. We offer end-to-end event planning, place your spokespersons at other existing events, and develop speeches, talking points, and compelling presentations. We have extensive experience managing run of show and logistics for public meetings. Our event planning services include: 

• Event creation and management 
• Spokesperson placement 
• Speechwriting
• Tailored messaging and talking points
• Spokesperson preparation and anticipated questions and answers 
• Presentation design and editing
• Wraparound media, pre-event marketing and promotion, on-site engagement, post-event amplification

Glow offers support developing compelling and competitive proposals to help secure funding. We help structure proposals so they are persuasive, to the point, and compliant with funding requests. Our proposal development services include: 

• Proposal management
• Copywriting and editing
• Graphics and visual accompaniment 
• Compliance assessment 
• Review team assistance